Impact Report
This report illustrates the ways in which Cheltenham Festivals has made progress towards its vision: the talent we have given voice to; the audiences and participants we have reached; the communities we have connected; and the contribution we have made.
We take a look back at January-December 2024, highlighting the impact made by the combined effort of our brilliant staff team and volunteers, and we signpost our future plans.
We acknowledge the continued support given to us by a host of individuals, organisations and partners who make possible the social and economic impact of the charity.
We hope you find lots of interest and if you would like any more information, please do not hesitate to get in touch.
Talent
2280+
Number of artists and speakers engaged in our programmes
25%
Artists and speakers representative of the global majority
50%+
Artists and speakers identifying as female or non-binary
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Access to Music 2024
Monday 4 March 2024Cheltenham Jazz Festival will this year host the first Access To Music Conference, which will see industry figures gather together to explore the challenges faced by disabled people participating in music and live events.
My Voice, My Cheltenham at #CheltLitFest
Wednesday 30 October 2024During Cheltenham Literature Festival 2024 (4–13 October), Cheltenham Festivals collaborated with Lives of Colour to present My Voice, My Cheltenham, an audio-visual project that explored the topic of ‘Home’, and what it means to people of…
FameLab International 2024 winner revealed
Friday 13 December 2024On Friday 29 November 2024, we saw eight countries compete on the virtual stage: Australia, Czech Republic, Germany, Italy, Poland, South Africa, Switzerland and the United Kingdom. The National winners from each of these countries…
Community/Learning and Participation
578
Schools engaged in our year-round outreach in 2024
180
Days of activity through year-round outreach
39,279
Children and young people who participated in Festivals and/or outreach programmes
562
Teachers who participated in continuous professional development in one of six outreach programmes
41
Gloucestershire schools serving low-income communities which have participated in Festival or year-round outreach programmes
673
Donated Festival tickets taken up by clients of CCP and Cheltenham Welcomes Refugees
8
Countries ran FameLab or FameLab Academy science communication competitions and training programmes
4469
Children and adults participated in FameLab or FameLab Academy, communicating an area of STEM research to the public
FameLab gives you a powerful tool to engage the young generation with science, technology, and their impact on culture and the future.
Leonardo Alfonsi, Psiquadro Country Host Organisation for FameLab International – Italy
Quality
65
Net Promoter Score
A Net Promoter Score (or NPS) is a customer loyalty and satisfaction measurement taken from asking customers how likely they are to recommend your product or service to others on a scale of 0-10. The scale goes from -100 to +100, the higher the number the more likely people are to recommend your product/service indicating high levels of quality
28
Industry conferences at which members of the Cheltenham Festivals team have presented
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New White Paper on AI
Friday 23 February 2024A new white paper on artificial intelligence has been co-authored for the UK Science Festivals Network by Professor Tracy Harwood and Cheltenham Festivals’ Head of Science Festival Programming, Dr Marieke Navin.The white paper identifies a…
Cheltenham Festivals Shortlisted For Three SoGlos Lifestyle Awards
Thursday 28 March 2024The arts organisation has been nominated for Charity of the Year and its Jazz and Literature Festivals have each been separately nominated for Event of the Year in the region’s highest-profile awards for lifestyle and entertainment.
Mind The Gap: Building the Workforce for a Digital Future
Tuesday 13 August 2024Every school and college should appoint an individual responsible for digital education, create a new modular and continually updated digital qualification, and introduce an independent, cross-sector Digital Education Council, according to…
People
157,263
tickets purchased across our four Festivals
338
volunteers have helped us to produce four annual Festivals
53
people in the Cheltenham Festivals' team including full-time and part-time staff and freelancers
158
organisations which have supported the charity financially
We left the show on a high and I scuttled off back home with warmth in my heart, a sense of purpose and belonging... a fantastic start to getting out and about and confronting my anxiety, I see a new horizon of health and wellbeing
Recipient from Connections Ticket Scheme
