News Story

To celebrate International Day of Education, we're thrilled to announce an expanded partnership with Attivo that will enable us to give more children and families with special and educational needs and disabilities access to arts and culture than ever before. 

Thanks to Attivo's enduring support, 2025 marks the very first time that Cheltenham Festivals will deliver a relaxed concert for families at Cheltenham Music Festival, where one or more family member has a special educational need or disability. Over the last 2 years, Attivo's partnership has allowed us to gift the joy of live music to over 200 children and young people in a relaxed and inclusive environment. 

As part of their commitment to enriching lives and investing in their community, Cheltenham-based lifestyle financial planning firm Attivo have also pledged to fund the growth of our Special Educational Needs and Disabilities (SEND) programme across our Jazz, Literature, Music and Science Festivals. This will include the delivery of bespoke SEND workshops for children across our Science and Literature Festivals, as well as ensuring of more young people and their families can benefit from relaxed performances. 

Attivo staff have also dedicated their time by joining our pink army of Cheltenham Festivals' volunteers, who help ensure we can continue to put on safe and enjoyable events where everyone can engage with culture. 

The generosity of partners like Attivo enables us to continue breaking down barriers and provide opportunities for families with special and educational development needs to experience the joy of live cultural events.

We are delighted to grow our partnership with Attivo, whose commitment to enriching lives mirrors our own vision of making culture accessible to everyone. Their generosity in fully funding the SEND programme will transform lives, allowing us to provide an inclusive space where all children and families can connect with the arts

Alaana Watt, Director of Fundraising and Marketing at Cheltenham Festivals

At Attivo, we believe in giving back to our community in ways that make a meaningful difference. We are proud to support Cheltenham Festivals’ SEND programme and to champion initiatives that ensure cultural events are welcoming and inclusive for all.

Attivo’s Chairman, Stephen Harper